Case study

Organify

An online store for a natural bodycare brand built around one promise: 100% natural, non toxic ingredients. We designed a store to match, with a hero photograph of fresh leaves, a green and orange palette, a trending items carousel and a deal of the day with a countdown.

Client
Organify
Industry
Natural bodycare
Specialism
Non toxic ingredients
Style
Green and orange
What we did
Store design
Ecommerce design
organify
Organify natural bodycare store design
Scroll inside the frame to see the full homepage design.

The brief

Organify sells natural bodycare, from essences in dropper bottles to shower gels, under one promise: non toxic ingredients, 100% of the time.

The design had to carry that promise from the first screen, show the products without clutter, and give shoppers reasons to stay: a deal of the day, a blog and a newsletter.

Header

A light header with a clear active link

The orange wordmark sits on the left and six links in spaced capitals sit beside it: Home, Products, Collection, Blog, Offer and Contact. A short green line under Home shows the current page, and a menu icon sits at the far right.

Organify header with an orange wordmark, six navigation links in spaced capitals, a green line under Home and a menu icon
Hero

The promise comes first

The headline states the brand promise in bold green serif type, with one light line of support beneath it. A photograph of hands holding fresh green leaves fades softly into the white page, and one outlined Shop now button leads into the store. Five small dots under the photo show that the hero is a slider.

Organify homepage hero with the headline 100% Natural, the line Non Toxic Ingredients 100% of the Time, a Shop now button and a photograph of hands holding fresh green leaves
Story

A story section with a framed photo

Copy is set right aligned beside a photograph of fern leaves. An orange outline sits offset behind the photo to give it depth, and a small green Read more link carries on to the full story.

More about the seeds section with right aligned text, a Read more link and a fern photograph inside an offset orange frame
Products

Trending items in a carousel

Three products show at once on plain white, with round arrows on both sides to move through the rest. The centre card gets a thin border so the eye lands there first, and every card keeps to a name, a short orange rule and a green price.

Trending items carousel with three bodycare products, each with a name and a price of $22.64, and round arrows on both sides
Trust and offer

A testimonial, then a deal with a clock

A large orange quote mark, a short testimonial and a round portrait with a name and job title sit on a pale grey band. Below it, a deal of the day card breaks out of the band: the product sits in an orange frame beside its name, a large orange price and a countdown in green boxes.

Testimonial with a quote mark, portrait, name and job title, followed by a deal of the day card with a shower gel set, a price and a countdown timer
Blog

Four blog cards in a row

Each card starts with a green date badge beside a bold title, then a short excerpt and an orange Read more link with a round arrow. Four equal columns on a pale grey band keep the row tidy and easy to scan.

Upcoming blog section with four cards, each with a green date badge, a title, an excerpt and a Read more link
Footer

A newsletter strip and a tidy footer

A light grey strip invites visitors to subscribe, with a rounded email field and a round green arrow button. The footer below repeats the wordmark with a short description, adds four link columns with green headings and short orange underlines, and ends with a thin orange line above the copyright and social icons.

Newsletter sign up strip with an email field, followed by the Organify footer with four link columns, a copyright line and social icons

Colour and type

Fresh green carries the headline, the prices, the date badges and the countdown. Warm orange marks the logo, the section titles, the photo frames and the deal price. The page itself is white, with pale grey bands behind the testimonial and the blog.

Headlines are set in a bold, high contrast serif. Navigation and small labels use spaced capitals, and body text and product details use a clean, light sans serif.

Leaf green#25915f
Warm orange#ed9f5c
Grey band#f9f9f9
Newsletter grey#eeeeee
Page#ffffff

Want a store like this?

Tell us what you sell and we will design it, build it and launch it for one fixed price.

$3,999 fixed priceLive in about four weeksReply within one business day